Directed by Ernest Desumbila
Adidas - There Will Be Haters
Client:
Awards:
Credits:
Directed by ERNEST DESUMBILA /
Featuring LUIS SUAREZ, KARIM BENZEMA, JAMES RODRIGUEZ, GARETH BALE /
Agency IRIS WORLDWIDE /
Creative Director ADAM FISH /
Design Director IAIN ROBSON /
Managing Partner HENRY SCOTLAND /
Group Account Director SIMON YOXALL /
Account Director BEN BUCHANAN /
Producer JEREMY MUTHANA /
Production Company FRENZY PARIS /
Producer WILLY MORENCÉ /
Line Producer JULIEN FLOUTARD /
DoP BORJA LÓPEZ DÍAZ /
Postproduction company LIMÓN ESTUDIOS /
Postproduction Lead & Editor ALBERT MONTERO / Music Supervision EARWORM /
Sound Design STRINGS & TINS /
Production Service IRIS PRODUCTION /
Executive Producer NORBERT PHELU /
3D Artist MARC URTASUN, MARC GARCíA & JESÚS BOYERO /
Roto PAU MARINÉ & MARISOL SIMÓ /
Grading XAVI SANTOLAYA /
Credits:
Directed by ERNEST DESUMBILA / Featuring LUIS SUAREZ, KARIM BENZEMA, JAMES RODRIGUEZ, GARETH BALE / Agency IRIS WORLDWIDE / Creative Director ADAM FISH / Design Director IAIN ROBSON / Managing Partner HENRY SCOTLAND / Group Account Director SIMON YOXALL / Account Director BEN BUCHANAN / Producer JEREMY MUTHANA / Production Company FRENZY PARIS / Producer WILLY MORENCÉ / Line Producer JULIEN FLOUTARD / DoP BORJA LÓPEZ DÍAZ / Postproduction company LIMÓN ESTUDIO1
View full creditsCASE STUDY
THE CHALLENGE
Adidas had an uphill challenge in unseating Nike as the king of the sports brands. With a new ad series, the firm took a bold approach to market controversial but talented football Luis Suarez as part of a ‘haters' campaign.
THE SOLUTION
Featuring Gareth Bale, Luis Suarez, James Rodriguez and Karim Benzema, the video titled ‘There will be haters’, went quickly viral with over 1.15 million views in a single day.
Produced by London-based agency Iris, the provocative ad sees the footballers ask their haters to ‘bring it on’ in the video which describes exactly what people hate about them.
Insights
